Forget the posters, the image releases and all the talent blathering on about how fun it was to make the damned thing.
The trailer for a new movie is the first time that we as audience members and dutiful film fans get to make an informed decision for ourselves on whether or not a new film will appeal to our sensibilities.
Would you have seen Star Wars if it hadn't been for that brilliantly foreboding first teaser? How about This Is England or, um, Titanic?
Here's our guide for how to replicate that all for yourself...
(read on in the hyperlink)
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