Wedding invitation research part 1 - why?

Well as said below - this is going to be way less interesting than the sports mixtapes.
I'm not sure what is the decissive factor behind the quality of an average video of this kind. Is it the market? Well could be.
The sport/freestyle videos are in general made by this next guy who enjoys performing as much as the actor for the sole purpose of documenting an event with their own point of view. It doesn't seem like much cash-related thing, more of a hobby.

This is a picture I took in Barcelona last summer and I imagine most of the stuff is made in a similar fashion (taking aside the promotional videos like the one for Levis bmx I featured some time ago)

So with sports - it's all about fun (or it's about money, but we'll get back to this).

The wedding market is completely different. It is a long known fact : people who get married tend to flush their money wherever it is humanly possible: orchestra, outfits wore once in a lifetime, expensive food, open bars and so and so. This is where the media specialists kick in: if the happy couple is willing to spent several hundred on little things like tissues with their names, why wouldn't they want to spent something extra for good quality photo/video coverage?
And yes, they do. For this reason alone a whole different category under photography has been listed: the wedding photography. This tends to have its own prizes and awards and is advertised as a completely different thing. It is right to certain extent: after all the whole process combines in equal measures studio and photojournalism.

Anyway, back to invitations. So for every happy couple there's a few even happier fotographers and camera guys who are ripping them off with a grin on their faces. Some husbands and wives decide to take a less traditional approach and rather than send beautiful papeterie, they would rather video their invitation and send it over to people. And since a professional would charge them dearly, there is another alternative - video it yourself...
Well, there is a reason why they are called professionals....

The 'not your average video invitation' to me seems... well, nothing but 'not average'.
A domestic camcorder produces less than satisfactory results even in such controlled environment as your living-room sofa. The unscripted footage might or may not work, here topped up with really poor sense of humour it just gets even more... well, average.

More research to come!